The social media network's website showed the company's new logo, but its URL was still showing as twitter.com and the blue "Tweet" button was visible.
(COMBO) This combination of pictures created on July 24, 2023, shows a picture (L) taken on September 4, 2019, showing the logo of the US social networking website Twitter, displayed on a smart-phone screen, in Lille, northern France, and a picture (R) taken on July 24, 2023, showing the new Twitter logo rebranded as X, displayed on a screen in Paris. (Photos by DENIS CHARLET and ALAIN JOCARD / AFP)
Twitter launched its new logo on Monday, replacing the blue bird with a white X on a black background as the Elon Musk-owned company moves toward rebranding as X.
The social media network’s website showed the company’s new logo, but its URL was still showing as twitter.com and the blue “Tweet” button was visible, suggesting the rebrand was not yet finalized.
Musk and the company’s new chief executive Linda Yaccarino announced the rebranding Sunday, saying the company would be renamed X and move later into payments, banking, and commerce.
Founded in 2006, Twitter takes its name from the sound of birds chattering, and it has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq into a super-app.
“Given how Musk has treated Twitter’s own employees since the acquisition, I don’t imagine many developers will rush to build third-party apps to integrate into the Twitter ecosystem unless Musk can offer outstanding incentives, and that’ll be extra tricky given the company’s existing debt.”
But he also said the platform had the potential to become “a great (global and paid) news aggregator.”
New revenue streams
Since Musk bought Twitter for $44 billion last October, the platform’s advertising business has partially collapsed as marketers soured on Musk’s management style and mass firings at the company that gutted content moderation.
In response, the billionaire SpaceX boss has moved toward introducing payments and commerce through the platform in a search for new revenue.
Twitter is thought to have around 200 million daily active users, but it has suffered repeated technical failures since Musk sacked much of its staff.
Many users and advertisers alike have responded adversely to the social media site’s new charges for previously free services, its changes to content moderation, and the return of previously banned right-wing accounts.
Musk said this month that Twitter had lost roughly half of its advertising revenue since he took control.
Facebook parent Meta also launched its text-based platform this month, called Threads, which has up to 150 million users according to some estimates.
But the amount of time users spend on the rival app has plummeted in the weeks since its launch, according to data from market analysis firm Sensor Tower.
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